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「筑波霞浦,鈴~鈴~之路」的單車觀光企劃


日本茨城縣政府為了在地觀光,結合了鐵道 JR與百貨業者Atre做了「筑波霞浦,鈴~鈴~之路」的「單車觀光」整合行銷。或許桃園機捷的觀光行銷與網站改版,可以有些靈感(例如桃園的羅馬公路就是知名單車路線),供你參考!

【遇見知街】用單車感受日本土浦的風 PLAYatre TSUCHIURA 的冒險體驗

JR,BBbase服務,可以特別看頁面中的影片介紹(JR應該是原本有單車觀光的專門列車,剛好符合這個企劃主題)

PLAYatre TSUCHIURA(Atre應是為了差異化,推出特色百貨,還結合餐飲、書店、住宿等服務)
https://playatre.com/topics/174
宣傳影片
https://youtu.be/9qE2FzHwW0w

星野 Hotel - BEB 專門提供給自行車客的旅店
https://hoshinoresorts.com/ja/hotels/beb5tsuchiura/

茨城県政策企画部 地域振興課提供的單車觀光介紹,包含單車路線與在地名勝。





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