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Reinventing The Hotel: How One Of The World's Largest Hotel Chains Is Reimagining Itself In The Age Of Airbnb
https://www.cbinsights.com/research/report/accorhotels-teardown-expert-intelligence/ Reinventing The Hotel: How One Of The World's Largest Hotel Chains Is Meeting The Airbnb Challenge Head-On Paris-based AccorHotels is implementing an ambitious digital transformation plan. Despite some early missteps, the hotel chain's quest to build a full-service hotel platform has just begun. France-based AccorHotels is among the biggest hotel chains in the world. Having missed out on the first major travel tech wave — the emergence of online travel agencies (OTAs) — AccorHotels is attempting to stay ahead of the next major digital upheaval to the hotel industry — the fast rise of Airbnb. To stay on top, the company has embarked on a 5-year €225M ($280M) digital transformation, including broadening its direct booking platform, adding new services, and expanding in luxury. The company wants to decrease its reliance on OTAs and promote its own direct distributio...
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