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AccorHotels: Battling against Online Travel Agents – Technology and Operations Management

https://digital.hbs.edu/platform-rctom/submission/accorhotels-battling-against-online-travel-agents/ AccorHotels: Battling against Online Travel Agents "There are many new participants in the value chain and every one of them is trying to eat some of the cake" — Sebastien Bazin, CEO of Accor Hotels (2) Digital technology is changing the hospitality industry  With the advent of digital technologies, global hotel management companies face increasing competitions in every step of the value chain. At every customer touch point, digital technology has allowed various companies to enter the value chain, disrupting the entire hospitality industry and undermining major value propositions that traditional hotel management companies offer. In order to maintain their market shares in this highly competitive industry, hotel management companies were forced to redefine their digital strategies. AccorHotels has taken the lead in aggressively reshaping its busine...
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SK-II限定青春露「潮」瓶三大亮點！日漫X音樂X虛擬實境 煥新經典傳奇 - LaVie 設計改變世界

https://www.wowlavie.com/design_unit.php?article_id=AE1901970 全感官沉浸時代，品牌創意思潮持續進化。 隨著數位科技光速發展，社群、新世代文化正在改變世界形貌，樣板式的產品形象操作手法已成昨日黃花，比起知名度、人氣， 如何營造「社會存在感」(Social Presence)才是重要課題， 這種藉由 ．多元多變的溝通內容 ．創造具個性 ．特別的參與體驗 ．傳達真誠且真實的產品價值 ．繼而引發共鳴 ．增進親密且永續的聯繫關係 讓品牌保持活化動能，引領影響力！
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Reinventing The Hotel: How One Of The World's Largest Hotel Chains Is Reimagining Itself In The Age Of Airbnb

https://www.cbinsights.com/research/report/accorhotels-teardown-expert-intelligence/ Reinventing The Hotel: How One Of The World's Largest Hotel Chains Is Meeting The Airbnb Challenge Head-On Paris-based AccorHotels is implementing an ambitious digital transformation plan. Despite some early missteps, the hotel chain's quest to build a full-service hotel platform has just begun. France-based AccorHotels is among the biggest hotel chains in the world. Having missed out on the first major travel tech wave — the emergence of online travel agencies (OTAs) — AccorHotels is attempting to stay ahead of the next major digital upheaval to the hotel industry — the fast rise of Airbnb. To stay on top, the company has embarked on a 5-year €225M ($280M) digital transformation, including broadening its direct booking platform, adding new services, and expanding in luxury. The company wants to decrease its reliance on OTAs and promote its own direct distributio...
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