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案例 - Garmin MARQ 非凡時刻



Garmin 試圖從運動監測領域跨向時尚，用六個角色與對應產品來吸引消費，其中運動員角色是原有的TA，另外五個是時尚產業的TA。首頁視覺用六個領域的裝備與背景形象，進入各項後則採猶如日雜「Leon」的型男西裝形象。除了視覺外，也有各項特定功能對應：運動員的VO2 MAX最大攝氧量和恢復時間、探險者的TOPO 等高線地形圖、即時升降數據與Pulse Ox 1 血氧感測等。設計與材料上也有特別對應。

當然，價格也向精品靠攏，夭壽貴！

產品網址 https://www.garmin.com.tw/minisite/marq/







內頁



探險者的鈦金屬與皮革、運動員的輕量鈦與矽膠錶帶、指揮官的藍寶石鏡面與尼龍錶帶




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